Web Audit
You need some accurate information on where you are today.
A web audit can show you how people are using your site, evaluate competitive opportunities in your market, and examine your technical and logistical situation. Understanding your website’s environment will let you target your advertising spend, and in doing so, increase conversions and market share.
seo
Following the ‘Click’ Steam
Analytical software is used to compile a complete analysis of the click stream and behavior of the website’s traffic including: number of visitors, how long they stay, what pages they visit, if they’re repeat visitors, and how they got to your site. It will identify what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what pages and content make the most money for you. Analyzing this data for a month will give us a snap-shot of the kind of traffic your site currently receives. This basic data will reveal your site’s strengths, weaknesses, and give us a foundation to explore strategies to draw visitors to your site.
Competitive Advantage
Actionable metrics help you rethink your internet initiatives and drive more leads to agents at a lower cost.
Your web audit will include a comprehensive search term and competitive analysis usable for search engine optimization. It’ll study the current top-ranked cites and reverse-engineer them to your advantage, match the demographics and psychographics of your desired audience with online advertisement options, and consider: Pay Per Click campaigns making yield curves and ad testing matrices to project results over time.
An audit identifies best practices and seeks out industry-leading trends giving you the opportunity to be innovative in your brand marketing. Spotting trends and creating fresh editorial content that attracts an ever expanding readership will increasing traffic and ROI. The research will help stakeholder hone online business objectives so you can develop protocols for testing and establish success factors.
Is your environment holding you back?
Websites are made so many different ways that it is important to examine the technical aspects of your site from top to bottom and see how it’s working or failing. The audit will explore details your domain registry, the servers that host your site, and the technologies that create the functionality of your applications. Are these aspects secure, robust, and appropriate to your situation? We’ll determine if there are ways to save you money while at the same time improving access, quality, and security.
Increase Traffic and ROI
The web audit is one of the best investments you can make to give you the research to move forward confidently while taking advantage of your present development. It will help decide how to improve online ROI. With this new understanding you can select the best solutions to accomplish your corporate goals from an array of highly successful tactics.
Comment(s)
As a matter of fact, this is one of my favorite things to do and yes I’m accepting clients!
Donna Tate Thu, Aug 13, '09
I would love to try it. Are you currently accepting clients?